I’ve got some news to share: People-First Jobs has a new home. Our friend and previous Wildbit team member Bettina Specht will lead PFJ going forward — and I couldn’t picture a more perfect fit.
We started People-First Jobs back in 2019 because we were tired of watching growth-at-all-cost companies get all the attention (and admiration) in the job market. We knew that more and more people were searching for a work environment where they could do fulfilling work at a reasonable pace, with a team that cares deeply about their success and craft—and we wanted to help them find fantastic companies that do just that: Cultivate a people-first workplace.
It’s been incredible to see how far we’ve come since then. People-First Jobs has grown into a community of close to a hundred companies that are committed to the people-first approach. We’ve helped countless job seekers find fulfilling roles with teams that know that prioritizing their people will deliver the best results. Today, PFJ is among the top job boards for companies and candidates who have a high bar when it comes to defining a great workplace.
So when Chris and I sold Postmark and decided that it is time for us to take a break, we knew we wanted to find someone who can continue to take good care of PFJ—ideally a Wildbit team member who knows the product and shares our vision of what it means to be people first. Someone like Bettina.
Bettina is the ideal blend of passion, heart, and business sense to run People-First Jobs moving forward. She has worked at agencies, big companies and small ones, funded businesses as well as bootstrapped ones, in the US and in Germany, both on-site and remote—and while she always worked in marketing roles, her true superpower is her sixth sense for understanding people, and getting to the heart of what motivates humans at work.
At Wildbit, Bettina led Product Marketing for Postmark, and she also took the lead in helping us tell Wildbit’s story of adopting the 4-day workweek. Wildbit introduced the 4-day week back in 2017, but to be honest, not that many people knew about it. We just didn’t do a great job talking about it. When Bettina joined the team in 2020, that changed. From blog posts and webinars to securing press coverage, she helped us turn our experience into valuable, actionable resources for every team that’s curious about more efficient ways of working.
Bettina played a pivotal role in raising awareness for the Wildbit brand, and the impact of that work was felt across products like Postmark, DMARC Digests, and PFJ. That's one of the many reasons why we knew she was a perfect fit. She has the skills, experience, and dedication to help people-first companies tell their story and attract values-aligned talent to their teams.
Bettina will continue to work with Chris Bowler, another former Wildbit team member who has supported People-First Jobs from day one—and I know they’ve got lots of ideas for how to make PFJ even better, for job seekers and member companies alike.
It’s so great to know that People-First Jobs is in great hands, and we can’t wait to see what’s next. We’ll be cheering from the sidelines.